Ad Performance Breakdown

Real clicks by ad

Sorted by real (non-bot) clicks. Gray segment is bot/crawler traffic on the same link — mostly Facebook's link-preview crawler re-fetching the URL, not audience clicks.

Weekly click trend, per ad

Real clicks by week. Each ad kept its own scale so a smaller campaign's shape is still visible.

Device mix, by ad

Share of real clicks by device type.

Traffic source, by ad

Referring platform on real clicks (from the link's referer field).

Exact counts, per ad:

Full breakdown

Every metric, one row per ad — the table view behind the charts above.